Rob has an excellent track record of getting liberal issues into the media.
From his digital campaign to beat Putin’s censorship on Ukraine to securing vaccine access for the whole world, Rob combines his traditional media and social media expertise to get heard.
As featured in …
We won “Best Digital Campaign” at The Drum Awards for Social Purpose, the industry’s leading awards for socially responsible marketing. Thanks very much to all the volunteers who have made this campaign work.
A group of Lambeth residents have been involved in an advertising campaign that aims to end Russian president Vladimir Putin’s reign over Ukraine.
Little moderation, huge audiences and biddable owners make porn and gambling sites a safe haven from censors.
Russia recently introduced federal laws prohibiting the dissemination of information considered “unreliable” by authorities, which are used to control the Ukraine war narrative
Following Russia’s invasion of Ukraine, the ad tech industry took steps to freeze Russian-owned media companies out of the advertising ecosystem.
Russia has been churning out disinformation and propaganda related to its war in Ukraine since before the invasion began. And while much of those efforts have been thwarted outside Russia, inside the country is a different story.
Rob Blackie, former Liberal Democrat candidate for the London mayoralty and digital consultant, takes us through his crowdfunded campaign to use those complex adtech channels to disseminate legitimate information.
A group of marketers is using ad tech’s biggest weaknesses—imprecision and unpredictability—as a strategic strength to get factual war news to Russians.
Criticism of Russia has become a common feature of advertisements and the marketing industry.
From pop-up notifications to Facebook ads, campaigners in Ukraine and beyond are using any means necessary to beat Russia’s information firewall.
Thanks to the many layers of obfuscation and complexity that can sit between an advertiser and the website their ad eventually appears on, an anonymous group of volunteers—led by industry veteran Rob Blackie—is using programmatic ad buying to bypass Russian and Belarusian censorship protocols.
Ukrainian ad experts have formed a volunteer group targeting ads to Russia and Belarus, their aim is to counter misinformation about Russia’s attack on Ukraine. Participating businesses have donated over $300,000 to one of the efforts, according to IAB Ukraine
Some Western businesses are providing tech, internet and housing support during Russia’s assault.
If fake news helped erode western democracy, could factual, independent journalism be the final nail in the coffin of the Vladimir Putin regime? It’s a theory being tested by digital advertising expert Rob Blackie, who is raising the funds to inform Russians of the horrors in Ukraine and the budding protests at home.
A team of more than 20 digital marketing experts have created the ads, which lead locals to responsible news outlets.
The Ukrainian Ministry of Foreign Affairs has been “overwhelmed” by offers of communications support to combat Russian misinformation.
Rob Blackie is raising funds on Crowdfunder to show independent news about the war in Ukraine to Russians using digital ads to get around Putin’s censorship. He says £10 buys about 1,000 ad views.
This Technology Quarterly was written by Geoffrey Carr, Slavea Chankova, Hal Hodson, Alok Jha and Oliver Morton. In addition to the people mentioned in the text, the authors would like to thank the following people: John Bamforth, Cheryl Bennet, Rob Blackie, James Bradner, Rob Carlson…
TOP BIDEN TWITTER INFLUENCERS — Biden transition officials heading into the administration today are fans of NATE SILVER, EZRA KLEIN, The New York Times, Vox and Pod Save America. That’s according to a new analysis of 150 public facing Twitter accounts of Biden transition officials by U.K.-based digital strategist ROB BLACKIE.
The way to get people to heed warnings is to inoculate them with good ideas, an expert on behaviour change says.
The results were obtained by Freedom of Information requests submitted by the London Liberal Democrats and seen by Sky News.
US political media expert Travis Ridout assesses efforts to influence UK voters.
Hundreds of subtly different adverts featuring Boris Johnson have been run on Facebook since he became the UK’s new prime minister.